DROPS - MARKETING + PARTNERSHIPS
SAN FRANCISCO + BUDAPEST
Closed global in-flight airline distribution partnership with Global Eagle.
Created + executed Company brand strategy + integrated B2C launch campaigns to grow the Drops brand globally; efforts increased downloads from 3MM to 15MM+ within a year
Awards received during tenure included: 2018 Google Play’s App of the Year, FastCo’s list of most innovative companies
Filmed B-Roll of app for use in press—featured in on air coverage by NBC
Collaborated with 4X USA Memory Champion and Adventurer, Nelson Dellis, to take Drops to Mt. Everest, kicking off our 90 Days with Drops campaign and his Drops 2K Challenge.
Languages launched: Hawaiian, te reo māori, Icelandic, ASL, and the Drops Scripts app for character-based languages